Just for laughs Distribution
A division of Just for Laughs Group
Our Vision
We believe in the power of entertainment to inspire, educate and entertain. Our vision is to become the preferred partner of content creators by offering efficient and innovative distribution.
Our Services
Multiplatform Distribution: We distribute content across various platforms such as television channels, streaming services, social networks and festivals.
Marketing and Promotion: We work closely with creators to promote their content and maximize their visibility.
Data Analysis: We use analytics tools to track content performance and adjust our distribution strategy accordingly.
Our team
Our passionate team is made up of experts in distribution, marketing strategy and data analysis. We are determined to support creators and showcase their talent.
Chief Revenue & Strategy Officer
ALEX AVON
About
Alexandre (Alex) Avon is Chief Revenue & Strategy Officer at Just for Laughs Distribution, a division of the Just for Laughs Group.
Since 2018, Alex heads the international sales department representing all Just for Laughs’s content such as Gags and LOL who sold in over 150 countries
Following the acquisition of Just for Laughs, he has led the transformation of its international division, expanding its mission to create and sell finished programs and originals by securing and leveraging all rights and adopting a full 360-degree approach to content.
INTERNATIONAL SALES MANAGER
Nicolas Holst-roy
About
Nicolas Holst-Roy is an international sales professional with a strong interest in television culture and Quebec content, building solid global relationships through a collaborative and people-centered approach.
International PR / Marketing Consultant
MJ Sorenson
About
MJ Sorenson guides the global marketing and PR strategy for Just for Laughs Distribution outside of Canada. As Founder/CEO of MJ Global Communications LLC established in 2011, MGC advises broadcast and production companies on global communication strategy.
Active at major global events, she has given television Master Classes in Beijing and Seoul. Senior corporate positions held: International Emmys Awards, MTV Networks & Reed Exhibitions. MJ was elected as VP Communications at New York Women in Film & Television.
Director of Monetization & OTT
Carlos Pacheco
About
Carlos Pacheco brings over 18 years of international entertainment media experience in content production, distribution, media buying, and strategy to his role at Just for Laughs Distribution. As Director of OTT / FAST Channel Strategy and Operations for Just for Laughs, he led the development and execution of the company’s OTT and FAST channel strategy, overseeing content programming, distribution, and partnerships
From 2013 to 2018, Pacheco was Director of Partnerships for Temple Street’s then-recently launched Boat Rocker Studios. He played a pivotal role in the launch of both their online rights management system and launched several successful YouTube channels, including The Next Step and Oh Yum, among others.
MONETIZATION & OTT MANAGER
MARY THIEFFRY
About
Mary is a seasoned digital monetization specialist with over a decade of experience in the entertainment industry. She has successfully managed more than 60 digital platforms, reaching over 50 million followers and generating billions of views.
After nearly five years at Just for Laughs, Mary now continues to build on her expertise as Monetization and OTT Manager within the company’s distribution division.
Content Manager Monetization & OTT
Amélie Holzberg
About
Amélie brings a strong background in marketing and communications to the world of content distribution.
With a focus on OTT/FAST channels and monetization strategies, she supports the growth and visibility of content across diverse platforms, while applying her expertise in audience engagement and strategic partnerships
administrative sales assistant
Lindsay Mercredy
About
Lindsay is a recent Bachelor of Commerce graduate with a concentration in management, eager to embark on her professional journey. Her involvement in various extracurricular activities has allowed her to develop strong leadership and teamwork skills.
With a keen interest in production and distribution, Lindsay is excited to apply her knowledge in a dynamic work environment. We are excited to see how she will contribute her fresh perspective and enthusiasm to the industry.
Project manager / Senior Graphic Designer
Olivier Rochefort
About
Olivier is a digital arts professional with a background in graphic design, has more than 20 years of experience. Since 2007, he has played a crucial role in our company, staying up to date with the latest trends and technologies.
In addition to his skills, Olivier is also a project manager, managing several tasks simultaneously. He is a talented artist and an inspiring leader. We look forward to seeing how Olivier continues to innovate and evolve.
Financial Controller
Caterina Bilotta, CPA
About
Caterina joins us directly form the Just For Laughs Group where she contributed to monthly and budgeting reporting. She was also very involved with sales tax and income tax credit audits at both the provincial and federal level.
Prior to Just For Laughs, Caterina has worked over 20 years in the leisure and entertainment industry through companies such as Solotech Inc. and Québec Loisirs.
